Second, we were excited to see a new chain of grocery stores being built here in town. They are called Fresh and Easy neighborhood markets and originate in the UK. The concept is great, a smaller market for those times when you just need a few things or just want the basics with no frills and no aisles full of fishing and camping gear and garden furniture in your grocery store. Just your plain old groceries in a small store where you don't need a map to find the milk. And, they were handing out $5.00 off your purchase (of 25.00 or more) coupons. The UK version of Trader Joe's. Sounds good, right?
Wrong. The stores are really really no frills with a very small selection in a warehousey type setting. I hate grocery shopping period but really hate warehouse type grocery stores the most. We did buy a few of their house brand (fresh&easy) products to try out. Lunch sized fresh pizzas for $1.50? Sounds good! Not! They were good if you like your pizza with absolutely no flavor whatsoever. Frozen dinners? The prices were good, under $5.00 for a complete frozen dinner, so we got a few to try out. The first one was shepherds pie, which was almost tasteless but we ate it anyway because we were hungry. The second one we tried was tamale bake. The picture on the box looks appetizing enough, right?
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Wrong again. I'm sorry, but this dish just totally reminded me of VOMIT! Yes, vomit! I couldn't eat it, it just looked too too nasty. Keith tried it and said it not only looked like vomit, but kind of tasted like it, too.
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And, like so many frozen dinners, once again the actual product looks NOTHING LIKE THE PICTURE ON THE BOX!
Oh, and they have no cashiers. All of the checkouts are self checkouts. And if you buy beer the whole checkout stops and you have to find a well hidden button to push to call somebody over to get the whole thing going again because they have to make sure you are old enough to self checkout that beer.
Sorry, fresh and easy, I don't think I'll be stepping into your store again anytime soon, I just wasn't impressed and the food we tried was a total waste of money.
1 comment:
Hello geelizzie:
We posted your story in a piece in our Blog -- Fresh & Easy Buzz. Enjoyed reading your post.
You can find it at the Blog at:
www.freshneasybuzz.blogspot.com
Best Regards.
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